Innovation and niche product in cut flowers II – Aviv Israel
The event aims to promote introduction of new crops and niche product to the Israeli cut flower selection
this is the second year that “aviv” invites all professionals in the cut flower business to participate in a special event to promote introduction of new crops and niche product to the israeli cut flower selection.
aviv created a state of the art platform that enable growers and professionals to learn about new products, talk to breeders and suppliers , check with their professional advisor and the final buyers, all in one day under the same roo
as a result, aviv expects to speed up the processes of introduction new varieties to the israeli cut flower selection.
about 30 buyers from 5 european countries, representatives from all the dutch auctions, 15 breeders, research and consulting personal participated in the event allowing direct contact and feedback between the cut flower producers in israel and their buyers or suppliers in europe.
the event was packed with quality lectures, covering a wide range of subjects from market information, via research approach to the political aspects of the business .
aviv took a leading role in the israeli cut flower business and with support and participation growers and professional we are looking to revive the sector, and together face future challenges.
