Israeli Agritech is finalist for Best Marketing Campaign at the Agrow Awards 2016
Stockton was selected as one of the six finalists in this year’s Best Marketing Campaign for the radio and media Timorex Gold ® Campaign in Coffee Rust.
Stockton (STK), a leader in development and commercialization of botanical-based crop protection, was selected as one of the six finalists in this year’s Best Marketing Campaign for the radio and media Timorex Gold ® Campaign in
Coffee Rust. The award is designed to recognize creative excellence in the marketing and advertising of crop protection products and services.
The coffee leaf rust or Hemileia vastatrix, is a fungus which spreads easily through the air on spores. Once it infests a plant, it is almost impossible to contain. The leaves will eventually fall, striping the tree bare. If not treated properly,
within a few years, the tree will die.
On the one hand, Stockton’s primary focus was to provide a learning experience for farmers, big and small, by creating workshops, seminars, as well as reaching out to community leaders.
On the other hand, Stockton was facing a communication gap due to language barriers, distance and poor education throughout the coffee growing countries in Central America. In Guatemala, alone, there were eight coffee regions that needed to be reached, achallenge of 25 Mayan languages, as well as Spanish, in addition to the fact that most were poor farmers with little or no education.