FRUIT LOGISTICA 2017 partner country revealed
Germany is FRUIT LOGISTICA 2017 partner country in anniversary year
Germany is the official partner country for FRUIT LOGISTICA 2017, which will take place in Berlin on 8-10 February. This was announced at a joint press event in Berlin by Dr Robert Kloos, State Secretary, Dr Christian Weseloh, Managing Director of the German Association of Fruit and Vegetable Growers (BVEO), and Gérald Lamusse, Head of Products & New Business at Messe Berlin.
Germany was chosen as the partner country to mark the 25th anniversary FRUIT LOGISTICA. The German Federal Ministry of Food and Agriculture (BMEL) emphasises the importance of the world’s leading trade fair for fresh produce, particularly with regard to the changing export market situation. “We at the BMEL are delighted to see that Messe Berlin has teamed up with the BVEO as a competent German partner for this event”, said State Secretary Kloos.
“FRUIT LOGISTICA was founded in 1993 in response to encouragement from the fresh produce trade and has since become the industry leading trade fair. In its anniversary year, we are delighted to see FRUIT LOGISTICA linked to its historical roots with Germany as the official partner country. With 70,000 trade visitors expected at FRUIT LOGISTICA, we are creating an excellent platform to communicate the partner country’s core message”, explained Gérald Lamusse, Head of Products & New Business at Messe Berlin.