Plant Propagation

A Physical Experience to the 2018 Flower Trials

The company is incorporating a “Phygital Experience” into their display by creating a web-app

danizger is bringing the visitor experience to the next level at the 2018 flower trials event. the company is incorporating a “phygital experience” into their display by creating a web-app. with this digital version of the display, visitors can enjoy extensive information with the tap of a finger, while at the same time, exploring danziger’s plants in real life.

“our booth experience is inspired by the new age of consumer retail,” says liat kaplan, danziger global marketing manager. “today all of us expect to have the best value, achieved by a smart combination of the physical experience (i.e. what you see and hear on site) and the added value, such as inspiration, information and call to action, presented via digital platforms. we think our flower trials visitors deserve nothing less than that at the show.”

the danziger display features the company’s star products such as the amore™ petunia and the timeless™ bidens collection, alongside a new product series, lia™ calibrachoa. lia is an early series with a controlled habit and large, color-saturated blooms. danziger’s vast and rich assortment of bedding plants, annuals and perennials also take center stage in the display.

the web-app, designed as an interactive map of the display, connects the specific area of the booth, such as “highlight section” or “retail inspirations” with more information available on the app is available in english as well as chinese. it will also be on available on the web, providing a digital experience for those who did not physically visit the display at flower trials. /

“imagine more is our tag line, but it is more than that. it’s our day-to-day goal,” adds kaplan. “we strive to bring added value for our customers, in every aspect, from breeding to professional service, and to our exhibition experience.”

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