Meet the First Truly Effortless Greenhouse Automation System
Powerful, easy to install and use, and delivering the best value for money
An Interview with Dima Chernobilsky, CEO and Owner of GrowDirector
A recent study published in CE AGWORLD revealed that while growers recognize the benefits of agricultural technology, 62% still view it as too expensive and overly complicated.
For over a decade, GrowDirector has been at the forefront of greenhouse automation, addressing this challenge. Farmers want greater control over production to cope with unpredictable weather and reduce input costs, water, electricity, fertilizers, and labor, yet many hesitate to adopt automation, fearing high upfront costs and complex installation.
GrowDirector’s Modular Solution: A System That Scales with Your Needs
Recognizing these realities, GrowDirector developed a modular automation system designed for maximum flexibility.
Key advantages include:
Step-by-step adoption – Install one module at a time, without large upfront investments. Scalable integration – Add modules gradually, each dedicated to a specific function. Easy retrofitting – Compatible with existing greenhouses and systems. No infrastructure required – Quick and simple installation in both new and existing facilities.
Dima explains: “Since the system is wireless, upgrading an existing greenhouse is simple. There’s no need for infrastructure changes. Whether the grower already has irrigation or fertigation control or no automation at all modules can be added and connected. Farmers can even install them themselves, without internet, Wi-Fi, or any on-site communication infrastructure.”
Making Automation Accessible to Every Grower
GrowDirector’s system is designed even for growers hesitant about adopting new technologies. Farmers can start small installing just one module to manage a specific task and immediately see benefits such as reduced labor and input costs. Once they experience the simplicity and value, many choose to expand gradually. The user-friendly app ensures quick adoption, offering clear, intuitive features.
Additional Advantages of the System
• Close service and support – Real-time alerts for every issue.
• AI-powered notifications – Early warnings to help growers identify and solve problems.
• Smart learning tools – Weekly reports summarizing greenhouse conditions, performance, and recommendations to optimize water, electricity, and fertilizer use while preparing for upcoming weather challenges.
• Step-by-step technical support – Built directly into the app, replacing bulky manuals. The system even alerts users to human errors.
• AI-driven CRM integration – Tracks crop details, planting schedules, spraying dates, and sends reminders. Farmers can analyze results, refine protocols, and avoid repeating mistakes.
• AI Agronomist Assistant – Enables growers to assign daily tasks, ask questions in any language, and even upload photos for instant feedback.
As Dima concludes: “GrowDirector eliminates the traditional barriers to greenhouse automation: costly infrastructure, complicated operation, and high expenses. Installing and using powerful monitoring, control, and automation has never been easier. GrowDirector ensures maximum yield, minimal cost, and the best ROI in the industry.”
