Agriculture knowledge

Mac Fruit Attraction

The first edition is set to begin with about 30 Italian companies II Cairo from 4 to 7 May 2016.

Cesena, 3rd May 2016 – Everything is set for the first edition of Mac Fruit Attraction, organised by Cesena Fiera in collaboration with Feria de Madrid, to be held in Il Cairo from 4 to 7 May 2016. Approximately thirty Italian companies will be taking part in this trade show event, which is part of Food Africa, representing the entire fruit and vegetable supply chain: from production tomachinery, including packaging and services.


This four-day trade show in the capital city of Egypt is expected to attract 400 professionals in the procurement and distribution chain from the countries of North East and West Africa (45%), the Arab states of the Persian Gulf and MENA countries (40%), and from Eastern Europe (15%). The goal of Mac Fruit Attraction is to encourage Italian and Spanish fruit and vegetable producers to enter these strategic markets and expand their global network. In total, 30 countries will be represented at the Trade Show.


“North Africa and the Middle East have become strategic areas for many of our products, for example apples, of which Egypt is now Italy’s second major importer due to the crisis of the Russian market,” says Renzo Piraccini, President of Cesena Fiera. “Sectors such as technology and packaging, with which Italy stands out worldwide, also have a huge market in the Middle East and North Africa. This trade show aims to become a means of supporting companies throughout their internationalisation process, which is the first step of the global platform that we intend to develop also in South America and Asia.”

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