Macfrut gets ready for changes, in order to strengthen its leadership within the specialized fruit and vegetable exhibitions from 2015 onwards
Macfrut gets ready for changes, in order to strengthen its leadership within the specialized fruit and vegetable exhibitions from 2015 onwards.
Renzo Piraccini, the newly-elected Vice-president of Cesena Fiera, is planning the 2015 edition of Macfrut, which concept will be Macfrut International. The main goal is to make Macfrut the hub for Italian and international fruit and vegetable producers, focusing on clear strategic subjects: to strengthen its identity as the only exhibition displaying fruit and vegetables in Italy and to highlight its role in promoting the fruit and vegetable sector and its internationalization in countries that are fundamental for the Mediterranean Basin.
The Macfrut exhibition will have an innovative travelling format, finding, by means of binding agreements, other exhibition venues that are up to an international event. The P.M.A. model which was highly successful in the USA is the reference model for this exhibition. It was implemented with exhibitions that were added to the existing ones in strategic countries, such as China and Brazil, in order to provide Italian companies with important internationalization opportunities.