Hazera plans to expand its activities on the Polish seeds market
Hazera Poland aims to become the 4th largest company in the Polish vegetable seeds market
Hazera Poland, a subsidiary of Hazera, part of Limagrain Group, a global leader in the seed industry, intends to extend the range of high-quality vegetable seeds offered to the Polish customers. A new business plan for operations in Poland includes strengthening Hazera’s collaboration within the Limagrain Group, an international agri-business. Limagrain is the second largest company in the vegetables seed industry worldwide.
In view of its successful distribution of Vilmorin-Mikado products, Hazera Poland wishes to become the sole representative of all Limagrain vegetable seed companies in Poland.
Limagrain’s distribution channels in Poland, currently maintained by Hazera Poland and HM.Clause Polska, will now be concentrated under Hazera Poland. The leveraging of Hazera Poland’s infrastructure and its distribution capabilities offers a great opportunity to better support our customers with an expanded range of products dedicated for the Polish market.
“Thanks to the efforts of our local team, we have increased our revenue in Poland over the last years. However, we are convinced that Limagrain will gain a significant competitive advantage by reshaping its distribution model in Poland and having a wider range of products, probably one of the best ranges for the Polish market,” says Rémi Bastien, CEO of HM.Clause.
“Hazera Poland aims to become the 4th largest company in the Polish vegetable seeds market,” comments Rami Dar, CEO of Hazera. “We believe that Hazera Poland is perfectly positioned to offer Polish customers a broad and unmatched range of products with great market coverage and high level of support.”
This integration project is expected to be fully implemented by the end of 2019.
While focusing on growth, Hazera Poland’s priority is to secure the continuity of deliveries of products to the Polish customers.
