Haifa Group Launches its 18th International Subsidiary in India
Haifa Group, one of the world’s leaders in specialty fertilizers and precision plant nutrition, has announced the establishment of a subsidiary in India. This strategic step is designed to deepen its activity in the Indian market, which is considered one of the most important in the world due to its population, natural resources, and potential for modern agriculture.
Motti Levin, CEO of Haifa Group, Mr. Sudhakar Maddila, Managing Director of Haifa-India
The new company, which will be managed by Mr. Sudhakar Maddila, will enable Haifa Group to promote plant nutrition solutions among Indian farmers, through customization to meet the specific needs of Indian agriculture. This initiative reflects Haifa Group’s commitment to expanding its presence in key markets and offering innovative specialty fertilizers and crop nutrition solutions tailored to local challenges. Indian agriculture, known to be among the largest globally, faces growing demands for higher yields and quality food production within the constraints of limited available resources. The new subsidiary will focus on making Haifa’s extensive range of products and solutions more accessible, promoting better nutrient use efficiency to enhance crop production and increase farmers’ incomes.
Haifa Group’s solutions, based on highly effective water-soluble fertilizers, are designed to improve yields in various crops, including fruits, vegetables, and field crops. These solutions also offer significant environmental benefits, such as reducing pollution caused by traditional fertilizer applications, making them a preferred choice for countries facing sustainability challenges.
Motti Levin, CEO of Haifa Group: “India, the world’s most populous country, faces significant challenges in agriculture, including imbalanced fertilizer usage, increased water scarcity, rising production costs, and deteriorating soil health. Establishing a subsidiary allows us to improve the availability of our solutions in this market while optimally adapting them to local challenges. This step will strengthen our position as a key player in promoting global food security.”
Mr. Sudhakar Maddila, Managing Director of Haifa-India: “Our presence in India will enable us to respond better and faster to farmers, with an emphasis on innovative plant nutrition solutions based on Haifa Group’s extensive knowledge, combined with familiarity with local crop production practices and requirements. Our goal is to merge global knowledge with unique local needs.”
Natan Feldman, VP of Marketing, Business Development, and Innovation of Haifa Group: “Establishing the company in India is part of our commitment to Indian agriculture and a broader growth strategy to expand the accessibility of precision plant nutrition solutions to strategic markets worldwide. Our solutions support sustainable agriculture, reduce environmental impacts, and improve production efficiency, making them an excellent fit for the complex and dynamic market in India.”
Haifa India enhances the global presence of Haifa Group, which owns 18 subsidiaries worldwide and operates in more than 100 countries. India now joins other major markets in Asia where the group operates, including China and Thailand, through regional hubs. These hubs, along with the new hub in India, strengthen Haifa Group’s robust presence across Southeast Asia, showcasing its commitment to fostering modern agriculture across the continent. This strategic positioning underscores Haifa’s ability to adapt to regional needs and highlights the longstanding expertise and reach that support its leadership in plant nutrition solutions.
