berlin, 7 february 2014 – fruit logistica 2014 recorded excellent results, with a high percentage of decision-makers among the trade visitors and a remarkable record number of exhibitors and visitors. from 5-7 february, more than 60,000 trade visitors from 140 countries gathered information at the most comprehensive trade fair event for the international fresh produce sector. more than 2,600 exhibitors from 84 countries presented their entire range of products and services at all levels of trade, as well as a number of innovations for the sector. these give the sector new impulses and provide even more diverse offers for consumers. dr. christian göke, ceo of messe berlin gmbh: “the leading global trade fair fruit logistica 2014 can report an increase in the numbers of both exhibitors and trade visitors. it is a major catalyst for the fresh produce sector, and the key industry event.” exhibitors and trade visitors consistently praised the presence of sector decision-makers, as well as the excellent contact with fruit and vegetable producers, wholesale and retail traders and import and export providers. 98% of trade visitors rated their business results at the trade fair positively. as in previous years, there was a high level of decision-making authority among the trade visitors. some 75% were at the management level of their own companies, or were responsible for purchasing decisions.
