Creative Breeding Efforts with 60 New Varieties at European Flower Trials

Danziger – ‘Dan’ Flower Farm will reveal 60 new varieties from its 2016-17 collection at the annual FlowerTrials event in Europe June 14-17.

“We invite customers to ‘Share the Love’ as we launch our new Petunia Amore™ series and 60 new varieties which answer market demand for innovation,” says Anat Gissin, Marketing Manager.

The Danziger – ‘Dan’ Flower Farm Flower Trials will be showcased at Royal van Zanten in Rijsenhout, The Netherlands. Attendees will have the opportunity to have a first-hand look at Danziger’s new Petunia Amore™ series, led by Queen of Hearts, with its heart-patterned petals already a hit in previews. The Amore™ series is presented to the market with a new branding concept including new logo, pot & tags design and POS material. Also not to be missed: Colibri™, an exceptionally compact series of Calibrachoa; three abundantly flowering Bidens, Blazing™ Glory, Mega Charm and Golden Empire; and Petunia Classic Blue Ray™, adding a long-lasting rich blue to the popular Ray™ series.

Flower Trials are a platform for the European breeders, with bedding and pot plant displays spread between three different areas in The Netherlands and Germany.