Agriculture knowledge

100% Market Penetration!

New technologies will improve agricultural yields, product shelf life, and distribution

What is the only product that is consumed by 100% of consumers?

 

If you answered, “Food,” then you answered correctly.

 

Despite this universal product need, the market has failed to keep up and, as a result, feeding the world’s growing population presents a tremendous challenge for the coming decades. The solution to the large gap between supply and demand will only be met by new technologies that improve agricultural yields, product shelf life, and distribution. All this must be accomplished without increasing costs or the environmental “footprint” of farming.

 

The mismatch between demand and supply creates tremendous commercial potential, while also providing an unprecedented opportunity “to improve the human condition” a mission we at Trendlines aim to fulfill when we create and develop start-up companies.  . So what are we doing to reach this goal and how can others join our mission?

 

1.      In April of this year, we organized our first-ever agriculture-focused road show in the United States.  During the trip, we traveled to six cities and met with almost 300 people. The reaction to the start-up companies exceeded our wildest expectations. The level of interest from angel investors, venture capitalists, and multinational agriculture companies was amazing.  At the end of the week, a reporter commented to me, “I have a feeling that five years from now people will look back on this trip as a turning point for the Israeli agtech industry.”

 

2.      We concluded the April U.S. trip by participating in the Global Agtech Investment Summit in New York.  Here are some of the highlights from that industry event:

·        Top VCs, including Kleiner Perkins and Andreessen Horowitz, are actively looking at the agritech space.

·        Precision agriculture is being touted as “the next big thing,” with Piper Jaffray projecting that this $1.5 billion market will increase 10% to 15% annually for at least the next five years.

·        A leading U.S. venture capitalist told me he has never before seen such a large gap between the market needs and the available technologies, and suggested that this creates unprecedented opportunities for investors. 

 

3.      We are preparing now for AgrivestTM 2013, a 4-day tour and half-day conference in December which will showcase Israeli agricultural inventions to overseas visitors. The conference, specifically, will bring together local and international agritech investors, multinational corporate executives, Israeli government officials, scientists, business leaders and young start-ups to explore how best to develop the technological knowledge and creativity into game-changing innovative products.

 

If you are interested in learning more about the next disruptive tech out of Israel, and how to leverage Israeli know-how and expertise in the agriculture arena, you should join us at Agrivest.

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